João Almeida is a 21-year-old journalist and cultural communicator based in the ABC Paulista region of Mauá, São Paulo. He currently leads the editorial team at NOTTHESAMO, a media platform dedicated to translating the global urban landscape of fashion, art, and lifestyle for Brazilian audiences.
Alongside his work as a writer and editor, he is the co-founder of egoinside, a brand founded in 2022 that channels the instinct, energy, and identity of ABC Paulista through a distinct creative vision.